The global lip cosmetics market maintains steady expansion
22 Jul 2025
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The global lip cosmetics market maintains steady expansion**, with China's sector projected to exceed **¥50 billion RMB (≈$6.9B USD)** in 2025, driven by an **8.3% YoY growth** and lipstick dominating 28% of the category. **Key consumer shifts include**:
1. **Formula Demand**: Glossy finishes (e.g., tinted lip oils, hydrating glosses) surpass matte trends, as sheer textures enhance lip volume and reduce wrinkles. Watsons reports top-selling hydrating lip products (e.g., rom&nd’s Jelly Lipstick) surged 30%+;
2. **Hybrid Functionality**: 60% of new launches integrate skincare ingredients (hyaluronic acid, ceramides), with brands like INTO YOU promoting "12-hour moisturizing lip stains" for makeup-care synergy;
3. **Color & Design**: Earthy tones (e.g., Pantone’s "Mocha Mousse") lead color trends, while mini lipsticks grow 51% due to portability.
**Competitive Landscape**: Premium brands (Dior, Lancôme) coexist with affordable local players (Perfect Diary, Cofancy), the latter growing 300% via cost-effectiveness. Future differentiation will rely on tech innovation (AR try-ons, micro-encapsulation pigments) and sustainable formulations (lead content <0.21mg/kg, meeting safety standards).
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